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Smarter's management are highly experienced practitioners of international sales, consulting and business management. They have at least 10 years relevant experience and are passionate about the provision of customer service. This combination, along with local language skills and extensive knowledge of how to do business in the UK, and internationally, give Smarter a true differentiator and significant competitive advantage.


Ex KPMG and Founder & Managing Director of the Smarter Group of Companies™, Ken is an experienced business to business Corporate and SME sales specialist, with a strong business development, marketing, commercial and financial management background; including an MBA and accountancy qualification (FCMA).

His career has been Big Four professional services firms, Blue Chip companies and, several SMEs; with sales, commercial and finance appointments and, twenty years international sales and delivery experience; twelve with KPMG - nine at Director level.

Ken is used to setting direction and managing a business in corporate and entrepreneurial startup and growth environments and, is particularly skilled in: building dynamic networks and teams; developing new and profitable business; and, instigating and managing significant change. Working with some of the world’s largest companies, Ken has extensive commercial negotiation experience brokering multi-million pound deals across many sectors. Ken is also a Member of the Association of British Mentors and a Member of the Institute of Consulting.


John has run several owner-managed businesses. He is used to setting direction and managing a business as a Director, often in a virtual and entrepreneurial environment.

He has significant international sales experience, across a number of market sectors, and is passionate about the provision of customer service and the development of strong stakeholder relationships.

Svetlana Lindholm WSET is Smarter’s Commercial Director

Svetlana lived in Helsinki for many years where she also ran several owner-managed businesses.

Multilingual, she is particularly skilled in building dynamic networks, developing new and profitable business and, instigating and managing significant change. She has considerable sales experience, particularly in the retail sector, and has built an enviable list of business contacts.


Kevin is ex Big Four and an internationally experienced finance professional and consultant who has worked across a broad range of industries.

He is a senior executive with high-level interpersonal and operational skills. A problem solver, who develops and then leads strategic plans, business transformation, operations and projects for major International and national organisations.